MT. VISTA: BRANDING
Mt. Vista is an online apparel brand with a focus on sustainable materials and adventurous exploring. Its core customers base are young people who love the outdoors and want to look and feel good while giving back to the earth. I created a full brand suite including logo, colors and typography as well as icon set, apparel design and an advertising campaign.
TOOLS
Illustrator
Photoshop
Indesign
SERVICES
Branding
Layout Design
Icon Design
Infographics
Typography
Mt. Vista wanted to stand out in the market with a focus on adventure as well as sustainable, earth friendly materials. So I developed a system that feels both bold and friendly.
The main brand pairs an organic feeling mountain graphic with a bold sans-serif font and a joyful color palette that is both earthy and vibrant, capturing the multiple hues of mother nature.
To express the connection between sustainable apparel and exploring the outdoors, I developed a set of icons that mimicked both a stitch line in clothing and a trail line on a map. The flowing dash-mark creates a connection that can be used throughout the branding, advertising and apparel.
